Welcome to Tessera. We turn insight and experience into impact. Our marketing and analytics experts empower businesses to grow by harnessing the power of data. From Google Ads management to optimizing lead funnels and sales platforms, we create customized, data-driven strategies to connect your brand with its target audience.
marketing strategy and planning
We start with in-depth market research, analyzing competitors, audience behavior, and industry trends. Then we create a detailed strategy aligned with business goals, outlining key metrics, timelines, and budgets to ensure focused, goal-oriented marketing efforts.
brand development and positioning
Defining a memorable brand is crucial. Tessera works with clients to establish a unique brand identity—logo, colors, tone of voice—and craft a narrative that resonates with target audiences, creating a consistent and recognizable brand presence across all platforms.
analytics and reporting
Using advanced analytics, Tessera tracks and interprets campaign performance, monitoring KPIs like ROI and conversion rates. Regular reports keep clients informed, with insights that allow for data-driven adjustments to maximize effectiveness.
sales funnel and lead optimization
From lead capture to conversion, Tessera optimizes every step of the lead funnel, enhancing landing pages and CTAs. We analyze lead quality and refine tactics, ensuring a streamlined customer journey that drives conversions.
digital marketing
A robust digital presence is essential. Tessera manages SEO, PPC, social media, and email campaigns to increase brand visibility, drive traffic, and boost engagement. Our multi-channel approach ensures a well-rounded digital marketing strategy.
